Sally Twinkle has been opening its doors selling sewing supplies to the people of Mansfield and the surrounding area for well over 40 years.

Margaret Elliott  had been the force behind SALLY TWINKLE throughout its first 40 years.       

Sadly Margaret died on February 15th 2007 in the John Eastwood Hospice after a short     illness and therefore was not able to see the business celebrate its 40th  anniversary.

Below is a brief account of the growth of SALLY TWINKLE under the guidance of Margaret. From small beginnings, because of the dedication of Margaret and her loyal staff, the high reputation of the shop has grown far beyond the boundaries of Mansfield or even Nottinghamshire.

In 1967, 30 year old Margaret Elliott worked for Farmer's Department Store in Nottingham. She caused quite a stir when she announced to her colleagues she was about to open a shop in Mansfield named . . . SALLY TWINKLE! They laughed and said the shop would not last a year. How wrong they were! SALLY TWINKLE is still with us over forty years on, much larger and better stocked than Margaret the creator could ever have imagined in 1967.

Registering the business and gaining premises was an exciting but daunting task. But on Saturday 5th August 1967 at 9am SALLY TWINKLE first opened her doors in numbers 4 & 6 Handley Arcade, later moving to number 1 and then into 3 & 5 as well.

Through the hard work and enthusiasm of Margaret, supported by her loyal staff, SALLY TWINKLE went from strength to strength, though not without setbacks.

In July 1979, a savage fire hit the Handley Arcade. In the months before the Arcade was repaired, SALLY TWINKLE and the other businesses lost much trade.                                                                              
About five years later, a sports car smashed through
the shop window! For sometime the boarded up window declared: "SALLY TWINKLE OPEN AS USUAL.

When Margaret became ill, the staff (AKA the TWINKLE GIRLS!) had to take on many extra responsibilities to keep the business running, with the additional worry following Margaret's death of what was going to happen to SALLY TWINKLE.

It was a great relief to hear the news that Margaret's friend, David Marriott, had bought the shop.

Since 2007, David has refurbished the shop and modernised procedures. Some of the familiar faces of the TWINKLE GIRLS have retired and new staff have taken their places. David has given up his job in the building trade and now works full time in the shop.

Most important of all, the spirit of SALLY TWINKLE following the inspiration of founder Margaret Elliott lives on!




We use cookies to improve our website and your experience when using it. Cookies used for the essential operation of the site have already been set. To find out more about the cookies we use and how to delete them, see our cookie policy.

I accept cookies from this site.